Each and every member of the ST Engineering Antycip team brings their own unique flavour to the solutions we provide.
We want to take the time to celebrate the individuals who not only make up Antycip, but who are Antycip.
Today, we meet Amir.
Hello, Amir. Can you first tell us a bit about yourself?
Amir: Hi, I’m Amir. I was born in Iran and made the decision to relocate to the UK in order to pursue my higher education.
I have developed a passion for travel since I was young. Over the years, I have been fortunate enough to visit over 40 countries.
My academic background lies in aerospace engineering, although I have always been drawn to the field of commercial sales since my university days.
Presently, I hold the position of Sales Manager at ST Engineering Antycip, leading provider of Virtual Reality, Simulation, and Visual Display Solutions. This role has allowed me to blend my knowledge of engineering with my enthusiasm for business development.
Congratulations. That’s an amazing achievement! So can you tell us a bit about what you do at ST Engineering Antycip?
Amir: So I joined ST Engineering Antycip 4 years ago and work in commercial sales to help grow the business.
Funnily enough, when I was still studying at uni, I worked in sales whilst I was trying to boost my English. I then became an engineer after graduation, but started to miss the commercial side and exposure to different projects.
So when I found out about Antycip and realised I could combine these two aspects, I was all in.
And what does a typical day look like to you?
Amir: I like to start off every day with some kind of physical activity. Maybe a sport or the gym.
And then the first half of my day is set aside for me to focus on current live projects that I’m either leading or involved in. The second is generally spent looking for business opportunities and finding/expanding our pipeline for growth. You know, networking, going to events, conferences, cold calling, emailing, etc.
I really believe that someone’s net worth is their network, and every day I try to look for new people to network with and introduce what we can do as a company to. This helps me build a better tomorrow and not just work for today.
As a person, I’m quite spontaneous, often unexpected things happen and need to be dealt with straightaway, so I like to be in a position where I can overcome challenges and stay level-headed with everything else.
After work, ideally, I’m all about detoxing, getting away from the screen. Maybe some socialising, more sport or gym depending on how I feel.
What would you say is your favourite part of the job?
Amir: Well, as I mentioned, I love the combination of the technical aspect, the business and strategy side.
But I also really enjoy learning and speaking about the latest and greatest with likeminded people. But in most cases, I love teaching and discussing such topics with potential clients that need help understanding the art of the possible. Because we’re always introducing the latest technologies to people, I often have to explain how certain things work or how they might benefit them. Some people may find this part tedious, but I honestly think it’s really satisfying.
Speaking of satisfaction, as we know, traveling is a part of your life. Could you share with us your most recent experience?
Amir: I had just returned from a two-week Amazon jungle survival expedition, which was a once-in-a-lifetime experience. It was great to play by different rules and step out of my comfort zone. Living with indigenous tribes was life changing. Adapting to the jungle life also made me think of how we at ST Engineering are always adapting to emerging technologies; you have to adapt to survive!
Wow, that sounds amazing! Now, I would like to ask you: What do you enjoy the most about traveling?
Amir: One of the things I enjoy the most is the opportunity to immerse myself in different cultures. Experiencing new customs, traditions, and ways of life broadens my perspective and helps me appreciate the diversity of our world. It's fascinating to interact with people from different backgrounds, hear their stories, and learn from their experiences. Additionally, exploring unfamiliar landscapes, trying local cuisines, and discovering hidden gems in each destination brings me great joy and a sense of adventure. Traveling allows me to break away from routine, gain new insights, and create lifelong memories.
