Many industries have the capacity to introduce virtual reality (VR), and research is one of them. Here’s what VR can do for the validity of research going forward. Today’s world is a stark contrast to the one that existed in the 20th century, let alone centuries before. We got here through extensive, systematic research that has driven change and our understanding of the seemingly chaotic world around us. Everything we know as fact comes from research and our unrelenting desire for our lives to improve. Despite this, many projects end up with inaccurate and ambiguous findings, shown by the lack of consistency between the findings of repeated studies from different researchers. One 2015 study found that only 33% of research studies in the top three psychology journals could be successfully replicated. This inaccuracy is not exclusive to psychology, but to research as a whole. It’s not a symptom of the flaws of research. Rather, it shows people’s flawed ability to carry out good research. Virtual Reality provides better ways to collect and analyse data, easier ways to eliminate bias and tools to speed up the research process without impacting the validity of the findings.